The leading dairy producer in Latvia Food Union announces the launch of Ekselence ice cream pop-up store in Shanghai, China, in the most premium department store New World Dai Maru which is visited by approximately 100,000 visitors a day. Food Union becomes the first Baltic dairy producer to enter China market.
“It was exactly three months ago when a ship full of Latvian gourmet ice cream left the shore of Latvia and began its journey to China. Today it is my honour and pleasure to welcome this vessel and announce the opening of the first Latvian ice cream pop-up store Ekselence in China,” said Normunds Stanevics, AS Rigas piena kombinats (Food Union Group) Chairman of the Board, while launching the first Ekselence ice cream pop-up store in China.
“This wouldn’t be possible without support of our friends and business partners – Bright Food Group. Equally I would like to stress the importance of intergovernmental relations, which played an important role between China and Latvia, the excellent work of both embassies in Latvia and China, Latvia’s Ministry of Agriculture and the Investment and Development Agency of Latvia,” added Stanevics.
Ekselence pop-up store design and concept represents both Ekselence ice cream and Latvian cuisine values and will offer Latvia made premium gourmet ice cream Ekselence. The store will be open daily offering Ekselence Double and Ekselence family pack ice creams in variety of tastes. The average price for Ekselence Double is EUR 5.3 (RMB 38) and for Ekselence family pack is EUR 12.33 (88 RMB). Meanwhile Food Union launched Nu Smoothie branded sales points in five most visited and central department stores in Shanghai – Bao Shan, Zhong Huang Bai Lian, Wu Jiao Chang, Nan Jing, San Xin, that sell all natural ice cream Nu Smoothie.
Ice Cream is also available in the Netherlands in Albert Hein and Jumbo supermarkets.